Posted: Sun May 03, 2009 9:37 pm
So where do we start, any thoughts?
I'm off to bed will add more tomorrow
We had approx 50 people through the door over a 3hr time frame, not very many at all.
I liked the layout and the extra rooms. Not a lot of potential walk-in traffic. Nice big carpark. Only problem really is that it didn't have easy pram access.
If DIY was just a display a table in the main hall would be fine. I think there would have been too much background noise for people to talk had it been in the main hall. Although most people were told as they came in that the DIY was in the other room. Really nice setup and lots of things to look at - possibly too much? Is it worth having the display like previous years and being in the central area and focussing on getting people to the workshop? Is it worth having the main focus of advertising on a workshop being held and therefore people come a little more prepared to have-a-go/ ask questions etc?
This is the first time we have paid for advertising. I think one of the main problems was Tots to Teens didn't publish the event (not sure why as it was in before the deadline). I think the advertising needs to be split into 3 categories: radio, print, posters/help agencies etc.
I think we also need a budget for advertising and a priority list on how it is spent. Would printed flyers in Midwives waiting areas be a better use of money?
I think we lacked IRL meetings, it is something that is difficult to accomodate but extremely important. I think meetings help to assertain whose responsibility each area of advertising, communication etc is. It also helps to gauge interest from helpers and hopefully spread the load.
We need to have a predetermined budget. We need to know all the likely outgoings at the beginning so we don't end up chasing money and getting stressed about it.
Nice idea, but I don't think it served any real purpose for capturing or retaining people. It was great for the helpers though. I personally wouldn't bother doing it again. Maybe have some water available for the preggy ladies
Worked out quite well and needs at least one dedicated person to run it. Would be worth leaving on the list of things to do.
Lack of momentum and cohesion. My fault really for not holding a meeting or 2. Ideas that came up in the last week should have been discussed at least a month earlier. Things that had been discussed (and my fault again) at nappicinos not being transferred to the forum and then coming back at the last minute. (Preloved table in particular, had been deemed outside the number of volunteers and had been shelved. Fortunately Laura took it on and low numbers meant we weren't as stretched as in previous years.) A list of help agencies/midwives needs to be put together ahead of time so we can give them plenty of notice.
Advertising was left a little late in most instances. Not sure if it is worthwhile putting ads in the newspapers. Some of the advetising that was expected also didn't happen eg Tots to Teens and Family times(don't have a community section anymore) - These have both happened in previous years.
Retailers: We had a few pull out at the last minute and one not turn up - what can we do about this? Do we take a non-refundable deposit?
It wasn't as successful as previous years. Advertising or even the weather could have played a part in this. Our most successful events have been at the Riccarton Library (is this a location thing?) Lyttelton felt busy, but most of that was due to the guerilla marketing happening down the road. Without that I feel we would have had a similar turnout to this year. Do we want to do that again?
After this event I think there was very little gain for the amount of effort put in. It is nice to see the numbers who have signed up for the sewing workshop. Was it around 4 for the 24th and 3 for later?
Hall hire is another consideration. Do we want to utilise free spaces available and be non comercial - with no selling. How much is reasonable for hall hire? Last year it was $60 and this year $50 (which we only just managed to pay for from retailer fees)
Are people more aware/educated about cloth nappies? Is a Nappy Expo the way to go or do we have a larger Baby Expo with a cloth nappy focus? That way we get people in the door and then convert them
Still processing will come back later if needed